Hello, my name is Sandra and I am proud to be a Professional Virtual Assistant! I have worked in the Virtual Assisting Industry as an independent VA and through a Virtual Staffing Agency (VSA). I have done Sales and Customer Service for a VSA and I have been a client with a VA Team of my own. I've seen it from every angle! I have developed a passion not only for this industry but also for mentoring and training women who want to have successful VA Businesses.
Yes, Take it Personally!
I read an article recently about handling criticism and taking rejection. The good ‘ole standby, “Don’t take it personally” was of course, the anthem uttered over and over, ad infinitum, ad naseum. I have learned through many, many rejections that I grow more personally and professionally from them than from the sales I do close.
Many times we hear the advice, “Don’t take it personally.” I disagree; I think we should not be afraid to take it personally. No, I don’t mean wallow in it, let it damage your self-esteem or give up. I mean that when you are evaluating why your product or service was rejected, don’t be afraid to look in the mirror.
Sales at the most basic level is about building a relationship between people and is therefore personal. So when I am evaluating why a prospect is choosing to not be a client I look at the personal stuff too. I look at what I may or may not have done to further the relationship. I may conclude that I’m not going to make any changes and that’s ok. I may conclude that I need to change the verbiage in a letter, develop a more focused advertising campaign or be a better listener.
The bottom line is the only control I have is over what I do. I do not have control over the prospect. I am the one responsible for my business and that may mean making some personal as well as professional changes. If we aren’t afraid to look at how we can improve professionally, we shouldn’t be afraid of looking at how we can improve personally. Just don’t let it leave you broken and bloody; let it leave you healthier and stronger.
I guess what I am trying to say and perhaps not very clearly or succinctly is that business, especially via the internet has gotten too impersonal for my taste. We can’t forget that the fancy web sites and creative taglines are bringing people not businesses to our “door”. I don’t believe in “B2B” sales - it’s all P2P sales.
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I think it depends on the type of business or marketing campaign you are running, for instance, if you are doing cold calling…. don’t take it personally, untill a number of people say no then think about changing your script, putting a smile on your face when you call, making genereal changes. If you are calling someone a friend said was really interested and they hang up on you, what did you do? Take it personally and figure out how to do better in the future.