Can’t Top Seth!

Nov 16, 2009  |  under The VA WaterCooler  |  by Sandra

Last week I posted a list of the 10 Business Blogs I always read. One of them is Seth Godin’s and here’s why -

Seth posted this article - Can’t Top This and in 142 words he flawlessly demonstrates the necessity of a USP (Unique Selling Proposition). He does it in such a way that you not only understand it but you truly “get it”.

There are courses, books and blogs written trying to explain the need for a USP and he did it in 142 words.

Brevity.

Brilliant.

Bravo Seth.

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